The modern consumer has challenged the food industry to evolve in every respect. Demand for recognizable, label-friendly ingredients remains at an all-time high. Scrutiny of the food supply chain is more stringent than ever. And, transparency has become a “must have”. Yet, the same label-conscious consumers that drive clean label trends have also shown an unwillingness to accept trade-offs when delivering the changes they seek. Product quality, food safety, texture, and flavor are still paramount considerations when capturing their attention…and dollars. Hence, the food industry has no choice, but to respond by becoming more innovative, resilient, and resourceful than ever.
With change in mind, Third Wave Bioactives proudly unveils its patent-pending reFRESH™ brand of food protection technologies. While fermenting foods is among the oldest of our traditions, using fermented fruits and vegetables as robust, potent ingredients that improve the safety and quality of a broad range of refrigerated foods has only just arrived to breathe new life into the refrigerated foods market.
The reFRESH line takes whole food inputs, like onion juice, and turns them into flavorful, powerful shelf life extenders. And, did we mention that reFRESH also improves food safety? So, go ahead – be transparent. Tell consumers what ingredients are going into their favorite brands. When they discover that fermented vegetables have arrived in place of traditional chemical preservatives, we think they will appreciate what those ingredients decks have to say.
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Quality and Transparency
At Third Wave Bioactives, we understand that in order to meet the ever-rising standards of the food industry, providing high-quality ingredients manufactured in state-of-the-art facilities is a nonnegotiable requirement. To ensure that the industry’s standards are met, third-party audits are utilized to confirm raw material and manufacturing compliance. Our hope is that this industry-leading transparency will help our customers to better-understand our manufacturing footprint, leaving them confident about choosing Third Wave for use in their trusted brands.